About the Song
Released on October 3, 2006 as part of his album It Just Comes Natural, “What Say” by George Strait stands as one of those soft-spoken treasures in his vast discography—a gentle question wrapped in melody and vulnerability. Known for his rich baritone and his devotion to classic country stylings, Strait delivers this song with the kind of emotional authenticity that only an artist with decades of lived experience can offer.
“What Say” isn’t a power ballad or a sweeping anthem—it’s something quieter, more intimate. It’s a moment frozen in time, where two people stand at a relational crossroads. The lyrics speak not of blame or grand gestures, but of the delicate act of reaching out: “What say we give it one more try?” The phrasing is simple, but the weight behind it is profound. It’s about love that’s been through the wear and tear, and still holds on to a glimmer of hope.
Musically, the song reflects George Strait’s signature approach: clean acoustic arrangements, tasteful steel guitar, and understated production that lets the lyrics shine. There’s a stillness to this track that invites listeners in—it doesn’t demand attention, it earns it through sincerity.
For older audiences especially, “What Say” resonates with lived truth. It’s a song that understands what it means to weather seasons in a relationship, and to come to that quiet, vulnerable place where pride gives way to openness. In a world of overproduced declarations, Strait chooses humility. And that choice makes all the difference.
As part of the critically acclaimed It Just Comes Natural album—his 24th studio album—this track may not have been released as a single, but it remains a favorite for fans who appreciate the emotional depth and subtle storytelling that George Strait is so beloved for.
In the end, “What Say” is a gentle invitation. And for anyone who’s ever stood at that same crossroads, it feels like a familiar conversation—set to music, delivered with grace.